“Advertisement Reverse-Engineered”

Let Ads have their own platform and reach people without making a noise – AdsRider

Ab Sab Dikhega Aur Sab Bikega!

> Patent Pending Technology

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My Pitch Deck

A story behind this invention...

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Have we ever thought of advertisement in real term rather than assuming it as a source of promotion based on bidding? We always assume promotion is something which is by force or with the influence of money is presented in front of us and demand to be purchased. 

I remember, In 90’s the days when we all sit in front of our box TV to watch programs or serials we have to watch those unavoidable TV commercials (ads) in between without any timeline.¬†We call it Back-door entry¬†Ads!¬†Now we are in the 21st century with advance technology but the method of advertisement is still the same. It is still believe that attention can only be achieved where the crowd is, it’s true but We think this should or can be changed.

If I ask you – In 90’s during the Newspaper & Television era, advertisement had a very little platform to enrich its features. Now we know or realize that it is such a limited platform with less or no control over analytics due to development of smart and innovative digital advertising platforms.

  • Disadvantage of Back-door advertising method:¬†

¬† ¬† ¬† 1. Doesn’t reach everyone cause it’s limited or still believes in attracting peoples to it rather than reaching to them.¬†
       2. Still peoples are not educated on the advantages of advertisements and how they can save more by knowing the market better.
       3. Advertising provides more options to peoples only if every brand is able to promote their own products/services without any limitations [Rather rich getting richer] 
       4. Unnecessary 
noise all over the internet and giant companies are dominating it by creating monotonous cry for who pays better.

  • Advantage of AdsRider advertising method:¬†

1. Connecting Customer/user directly with the Brands (Product/Services) 
2. Save huge Investments on Ads via multiple channels
3. No Blind/Dark Targeting Audience
4. Save time, energy and money
5. Fill Gaps and encourage direct customer interaction with the brand
6. Show Ads as per customer’s interest (Opt-in)
7. No backdoor Ads strategy and retargeting Ads 

AdsRider Business Model

> Patent Pending Technology

Customer Segment

The List of targeted customers and users:

  • People using internet
  • People Shopping Online
  • People on Social media
  • Everyone using internet¬†¬†

1

Early Adopters

Characteristic of our ideal customers/users:

  • Everyone on internet
  • People Googling for new products/services¬†
  • People who like to explore and read review on product/services

Problems/Opportunity

The Top Problems:

  • 85% of Brands are unable to reach their targeted audience directly
  • 90% of Brands are unknown to their customers
  • High competition on advertising platforms¬†
  • Annoying online advertisement

2

Existing Alternatives

List of how these problems are currently solved:

As customer: Google Search | Google Ads | Facebook Ads or Word of mouth  

As Business/brand: Google Ads/Facebook Ads

Unique Valuable Preposition

One message that will turn an unaware visitor into an interested prospect

  • Ads as per users interest
  • Direct Contact with the brand/service
  • ¬†

3

High-Level Concept

Characteristic of our ideal customers/users

  • Everyone on internet
  • People who use google to search for services
  • People who look for new products/services
  • People who like to explore and read review on product/services

SOLUTION

Outline of possible solution of each problem

  • 85% of Brands are unable to reach their targeted audience directly
  • 90% of Brands are unknown to their customers
  • High competition on advertising platforms¬†
  • Annoying online advertisement

4

Comments

List of how these problems are currently solved

As customer:

  • Google Search | Google Ads | Facebook Ads or¬†Word of mouth¬†¬†

As Business/brand: 

  • Google Ads/Facebook Ads

CHANNELS

How we are going to publish ads:

  • Direct to customers via App
  • Website
  • Emails

5

Comments

All ads will be published in our application and will be classified based on individual product and services category. The “Interest” filter applied by the user will only notify the user on the ads as per their interest.
Note: The user may switch interest anytime they wish to.

REVENUE STREAMS

Source of revenue:

  • Ads click¬†
  • Ads engagement (Like, Share or Comment)
  • Ads interactions via inbuilt messenger

6

Comments

Here the revenue stream will be from the brand/business who use our service to promote their products/services.

  • Pay Per Engagement [PPE]: Pay Per Engagement‚ĄĘ (PPE) model means advertising impressions are free and advertisers pay only when a user engages with their ad unit.
  • Pay Per Interaction [PPI]: Pay Per Interaction (PPI) model means advertising impressions are free and advertisers pay only when a user interact with their ad unit via inbuilt messenger.¬†

COST STRUCTURE

Fixed and variable cost:

  • App developers and Data operations (1)
  • Work place (Center)
  • Customer service staff (1)
  • Marketing Team (2)

7

Comments

The cost of the project varies 

KEY METRICS

How to measure sales attraction:

  • Sales conversion per ads click.¬†
  • Sales conversion per ads engagement.
  • Sales conversion per ads interaction.
  • Total sales on total impressions
  • Total ads engagement/day.

8

Comments

The key metrics we focused on ads impression, engagement and interactions.
We seriously involve in making the ads more informative and attractive for user to regularly visit and engage with the ads

UNFAIR ADVANTAGE

Something which cannot be easily copied or bought:

  • Unlimited selection of brand and services to view and know about the market as per customers interest with customer service.

9

Comments

Unfair advantage for the customer/user: Without any effort users get to know more on the regular or new brand or services availability. 

Unfair advantage for the brand/business: Without much effort can reach their potential users and expand their business.

Presenting AdsRider App

Advertising ReEngineered advertising platform 
Ab Sab Dhikega Aur Sab Bikega‘ –

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