How AdSense earnings are estimated
This calculator uses a CPC-based model: estimated ad impressions equal pageviews multiplied by ad units per page, clicks are derived from CTR, and revenue is calculated from clicks multiplied by average CPC.
Core metrics
- Pageviews: Total pages visitors view.
- Ad units per page: Average eligible ad placements loaded per page.
- CTR: Percentage of ad impressions that produce a click.
- CPC: Average amount earned per valid click.
- Page RPM: Estimated earnings per 1,000 pageviews.
Example revenue scenarios
| Website stage | Daily pageviews | CTR | CPC | Estimated monthly revenue |
|---|---|---|---|---|
| New Blog | 100 | 1.0% | $0.20 | $18.00 |
| Growing Site | 1,000 | 1.5% | $0.25 | $337.50 |
| Established Site | 5,000 | 1.5% | $0.40 | $2,700.00 |
| Popular Site | 25,000 | 2.0% | $0.50 | $22,500.00 |