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Trust Pages

Required Pages Before Applying for AdSense

Learn which trust, contact, legal, and transparency pages make a website look complete and credible before monetization.

8 min readBeginner FriendlyUpdated July 2026
Policy pages are not decorative footer links. They explain who operates the site, how visitors can reach you, what rules apply, and how information is handled. Each page should reflect the real website.
01

About Us Page

Explain the site mission, audience, editorial focus, and the people or organization behind the content. Add relevant experience and avoid vague marketing language.

02

Contact Page

Provide a reliable contact method, expected response context, and business details where appropriate. Test the form and confirm messages are delivered.

03

Privacy Policy

Describe data collection, cookies, analytics, advertising technologies, contact methods, and visitor choices. The policy must match the tools and services actually used.

04

Terms and Conditions

Explain permitted use, intellectual-property expectations, limitations, user responsibilities, and applicable terms for services or accounts.

05

Disclaimer

Clarify the nature and limitations of the information, especially for financial, legal, health, technical, affiliate, or user-generated content.

06

Author and Editorial Information

For expert or advice-driven sites, author pages, editorial standards, correction policies, and source practices can substantially improve transparency.

Quick Action Checklist

About page is specific
Contact form works
Privacy Policy matches actual tools
Terms reflect site features
Disclaimer fits the topic
Pages are linked in the footer
Company and author names are consistent

Frequently Asked Questions

Can I copy policy pages from another website?

No. Generic copied policies may be inaccurate and can create legal or trust problems. Create pages that match your own site.

Where should these pages be linked?

The footer is a common location, while About and Contact may also appear in the main navigation. They should be easy to find.

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